Executive Summary

DeFy1 SAS (DEFY1) is leveraging Web 3 and Ethereum blockchain technologies and UNIQORN’s and MOBCAST‘s world-class marketing organization to create industry-specific social token ecosystems. These ecosystems will help member organizations far more effectively market themselves than has previously been possible, and as their social tokens grow in use and ownership they will provide a path to liquidity and

Key Trading Activities

  • Decentralized technology development.
  • Investing in and mentoring early-stage Web 3 founding team’s projects.
  • Running nodes, mining, staking and liquidity seeding.
  • Incubating/accelerating DeFi startups.
  • Developing innovative customer acquisition channels.

Key Milestones

  • Launched on February 15, 2021.
  • Pre-seed investment late Feb, 2021.
  • Planned IPO – Summer 2021.

Team

  • Successful prior technology, entrepreneurship, and investment management experience.
  • Very strong marketing organization with deep industry experience in Web 3.
  • Extensive network in the US, throughout Europe, and in many other regions of the world.

Stratefy

  • Identify promising new Web 3 startups and tokens.
  • Accelerate their development through DeFy1’s incubation system.
  • Trade tokens to create a significant return to DeFy1 investors.

Why DEFY1?

DeFy1 is led by three partners who, between them, bring a wealth of experience from blockchain and Fintech, entrepreneurship, venture capital, public equity markets, and digital marketing/customer acquisition.

DeFy1’s team has deep experience in the cryptocurrency space, having been active in the sector for five years, and has relationships that enable us to access the most exciting projects at the earliest stages of development. Given the value that we provide, high quality companies and their founders are keen to work with us, and to leverage our capabilities as an advisor and incubator/accelerator.

DeFy1’s professionalism, experience and expertise in traditional and digital asset markets, compliance, technology, and entrepreneurship is unique in the European market. This positions us as the partner of choice for many young and exciting digital asset companies, several of which we have already identified.

This provides DeFy1 with an unfair advantage as we begin to provide investors with unparalleled access to digital asset opportunities. Our thesis is that Bitcoin’s value will continue to experience incredible growth as institutional adoption continues, but also that Web 3 and Ethereum as the technologies upon which other applications are built will continue to outperform Bitcoin during at least the next few years. Our goal is to outperform Bitcoin by leveraging our expertise and adding great value to the company founders and leaders with whom we work.

Our Team

DOM EINHORN

A serial entrepreneur with multiple startup exits under his belt, Dom created the first online art auction back in March 1996, which was acquired by one of the largest auction sites in the world five months later. He then created Powerclick, a digital marketing agency with 500+ advertisers as clients. This agency merged with a publicly listed company in the spring of 2001 in an eight-figure M&A transaction. Today, Dom advises and invests in a wide range of technology startups.

The digital startup ecosystem and angel investing represent Dom’s true passion. As an investor, he has provided seed funding to over 20 technology startups. As an entrepreneur, he has managed client campaigns with budgets exceeding $3 billion, delivered 7 million+ sales leads, and generated over $500 million in sales as a power affiliate. Dom constantly scours the world for the next breakout startups in his fields of predilection: fintech, digital media, augmented reality, artificial intelligence, edtech, health tech and food tech.

JOHN MAY

John May is a Fellow of the Institute of Chartered Accountants in England and Wales. He is the Managing Partner of City & Westminster Corporate Finance LLP, an FCA registered partnership located in London, United Kingdom.

John is also chairman of the Small Business Bureau Limited and The Genesis Initiative Limited, lobbying groups for small business to the UK Parliament. Mr. May has been the principal of his own chartered accountancy practice since 1994. From 1977 to 1994, he was a senior partner with what is now Crowe UK, where he served for eight years on the managing board and for nine years as chairman of its Thames Valley offices. In his capacity as UK national marketing partner and head of its property consultancy division, he was a director of its UK and international associations. He was also finance director of AIM listed Security Research Group PLC, until December 2005 and Tomco Energy Plc until July 2011 and a non-executive director of AIM listed Petrolatina Energy Plc until March 2012. Finally, Mr. May is the executive chairman of Red Leopard Holdings plc and was non-executive chairman of Hayward Tyler Group Plc which were both listed on AIM.

BRIAN CONNELL, CFA

Brian has approximately 25 years of experience in the securities industry, as an equity analyst and portfolio manager, and as the Founder and CEO of StreetFusion (acquired by CCBN/StreetEvents, then by Thomson/Reuters in 2003), a Web-based application provider that served the institutional buyside and sellside equity research community. At StreetEvents, Brian raised $17 million in equity capital through several angel rounds and one venture capital round, led by Blue Chip Ventures of Louisville, KY.

Before joining UNIQORN, Brian founded CrowdRaise360, an equity crowdfunding processoutsourcing firm that helps deserving private companies raise capital. He also owned a boutique equity research firm that employed CFA Charterholders to provide equity research coverage on small-cap and micro-cap public companies.

Earlier in his career, Brian worked as a Financial Advisor for Prudential Securities, before beginning his career in equity research (technology sector) at Neovest, an Atlanta-based securities firm, and as a Senior Equity Analyst (Internet) for Preferred Capital Markets, an investment bank based in San Francisco, CA.

Brian holds degrees in Economics and Psychology from Duke University, is a CFA Charterholder, and while on the sellside held FINRA Series 3, 7, 24, 63, and 65 registrations.

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